Cha-machi was a place where tea merchants gathered during the era of Lord Tokugawa Ieyasu. Even today, the area around Cha-machi is a concentration of tea industry and culture, where stores, companies, organizations, and markets related to tea gather. During the tea picking season, the scent of green tea, which is produced during the "fire-roasting" process of finishing rough tea, wafts from the storefronts of more than 100 wholesalers, creating a mood worthy of being called a "City of Tea".

The fragrant scent of tea wafts through the city, symbolizing the "City of Tea".

A tea town with tea trees planted along the streets and tea wholesalers' shop names crowding the streets.